April 13, 2010 Media Tchotchkes

Promotional Marketing Archive

Is It 2 Thousand & 10 or Twenty-Ten or the 1st of 10?


digiday Presents: "A Star-Twittered Romance"

Welcome to the "Twilight" Love Zone

Buy me, please.

The MadAve Journal American Express Affiliate Program

Chris Crocker: Social Marketer of the Year

Budget's "Underfunded" UGC: Viral or not?

"Super Budget Vacation -- The Video with a Heart"

Will Michael Beaudoin Win the Budget Again?


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Blogging For Treasure On "Budget"


Commandore Norrington: "You are without a doubt the worst pirate I have ever heard of."

Captain Jack Sparrow: "Ahhh, but you have heard of me."

So begins a most entertaining treasure hunt between Norrington and Sparrow, played brilliantly by Jack Davenport and Johnny Depp, as Depp does the best imitation and interpretation of a Keith Richards-like Pirate in the film "Pirates Of The Caribbean." It's a Disney film so it may not come as a complete surprise that Depp ultimately saves the girl, slays the pirates, finds the treasure and accomplishes all of this with little more than his wits.



Joining Sparrow is another pirate, Will Turner, played by Orlando Bloom. Their tale takes place in the Clipper Ship era, but today if they were to repeat their voyage for another bounty of treasure, they would click on to UpYourBudget, an impressive new blog game launched this week by Budget Rent A Car. Another key difference between these adventures is that UpYourBudget players do not know how their quest will end, nor if the treasure will be found at all.

"Pirates" treasure hunt is by sea. "Budgets" is by land. It puts you in the drivers seat with as many challenges, navigating by video and daily clues by blog and email. Jon and Gabe pick up where Jack and Will left off to take you criss-cross the country looking for hints to find the treasure.


Bruce Bieber's Tips On Winning Conference Room Wars From Hell.


I read a great WSJ article regarding the U.S. "Tooth to Tail" ratio in the military that had a profound effect on me.

The gist was that while strategy is important, the US won many of its wars because of its attention to logistics, execution and sustainability. Read it. It's well worth it. One may see parallels to it in how to survive modern-day corporate warfare just as emperors, kings and princes were as well instructed in their time from Sun Tzu's The Art of War or Nicolo Machiavelli's The Prince.

The battle plan mapped out here is based on the experience I have in the conference room trenches between agencies that either produce brand-level consumer advertising or consumer-level, brand promotions.

As with governmental/military systems, marketing programs also rely on solid structure and intelligent planning for sound execution. However, we all know that things can and will go wrong on the ground, which one may have to redefine the terms friendly vs. un-friendly fire.

MACVIDEONY Creative Work

Hey Google, Save the Curbs

Next-Gen Mobile Carrier: Magee

Sarah Fay in wwwLand, Parts 1 thru 3.

Alan Chapell Goes Public on Privacy, Parts 1-3.

800 lb Gorilla Fandango Makes Noise at App Planet

Agency Rich Media Lovers Boogie as Palm Gets "Flash-y"

Churchill @ the Mobile UpFront

Google's Buzz Gets Stoned @ the WMC

Don't Go Into the Bathroom!