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Former Rocker Turned Real Estate Agent Turns Video Kerouac'er

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ad:tech Presents: Brand Strategy and the Roll of Digital Marketing.

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Fast Food. Slow Reaction.

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Adv. Week Exclusive: God & Cdigix at Yale

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MadAve Car Crash: Driving Miss Daisy, Crazy

By Richard Fusco

Being a film buff and having run an ad agency servicing a major multi-brand auto dealer group for a few years has given me a chance to see the obstinate nature of automakers (Detroit), its nimble and flexible Local Dealers and the self-serving nature of Madison Avenue. MadAve has often been manipulative in its servicing of these two players. The situation has always reminded me of "Driving Miss Daisy," though in an entirely opposite "alternative universe" kind of way.

"Driving Miss Daisy" is a film about a sometimes difficult but unspoken friendship between "Daisy Werthan" (played by Jessica Tandy) and "Hoke Colburn" (played by Morgan Freeman) which - as art imitates life - is a story of two characters (Detroit and Local Dealers) and how they resolve their differences, finding ways to get along in their mutually dependent predicament on each other and automobiles.

"Boolie," (played by Dan Ackroyd) is Daisy's son and Hoke's employer, yet if you take a cynical view (entirely opposite Ackroyd's character) he provides great metaphor to Madison Avenue's role between Detroit and its Local Dealers. Like Daisy and Hoke, these two players also have a fragile and sometimes difficult relationship. Like MadAve, Boolie has great potential to breed resentment between Daisy, his Mom and Hoke. One example of this is when he tells Hoke, "She can say anything she likes, but she can't fire you."

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