April 13, 2010 Brand Sunshine!

Products & Services Archive

Guttenberg, Jobs & Treffiletti

Innovate Preliminary Company Summary For HSBC

MACVIDEO NY Introduction to Matt Minoff

Stanley

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Jim

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Steven

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HP's Serena Wins Big @ ad:tech!

Van Blarcom

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I'd Like to Teach MadAve to Sing in Obama Harmony

Michael

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Thanks, Lynne & John!

Dakota01

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Stephanie01

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Guiding Light

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American Express Video Gallery

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Scorsese's Freixenet Ad Film

Sesame Workshop Meeting

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Former Rocker Turned Real Estate Agent Turns Video Kerouac'er

ad:tech Presents: Brand Strategy and the Roll of Digital Marketing.

Entravision

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Fast Food. Slow Reaction.

Steve01

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Belinda01

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Jonathan

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Promotional

http://tinyurl.com/seanfinnegan

Media/Branding:

http://tinyurl.com/innovate-madmen

http://tinyurl.com/innovate-fb-lost

http://tinyurl.com/innovate-fb-galactica

http://tinyurl.com/CapitolRecords

http://tinyurl.com/innovate-vespa

Instructional:

http://tinyurl.com/smartplanadvisor

http://tinyurl.com/innovate-BoA

Branded Content:

http://tinyurl.com/innovate-HP

http://tinyurl.com/innovate-Canon

http://tinyurl.com/innovate-ChildHospital

Tactical

tinyurl.com/innovate-playlist

tinyurl.com/innovate-talent

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John Cecil, The MadAve Journal 3-Part Interview Rolled Into One

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DNG01

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Matt01

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Tom

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Media/Branding:

http://tinyurl.com/innovate-madmen

http://tinyurl.com/innovate-fb-lost

http://tinyurl.com/innovate-fb-galactica

http://tinyurl.com/innovate-vespa

Local Capitol Records 35 Market Country Radio Promotion

Process

tinyurl.com/innovate-playlist

Hispanic Female Actors

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GSI01

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Dorel01

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FocusVision World

Adv. Week Exclusive: God & Cdigix at Yale

MadAve Car Crash: Driving Miss Daisy, Crazy

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By Richard Fusco

Being a film buff and having run an ad agency servicing a major multi-brand auto dealer group for a few years has given me a chance to see the obstinate nature of automakers (Detroit), its nimble and flexible Local Dealers and the self-serving nature of Madison Avenue. MadAve has often been manipulative in its servicing of these two players. The situation has always reminded me of "Driving Miss Daisy," though in an entirely opposite "alternative universe" kind of way.

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"Driving Miss Daisy" is a film about a sometimes difficult but unspoken friendship between "Daisy Werthan" (played by Jessica Tandy) and "Hoke Colburn" (played by Morgan Freeman) which - as art imitates life - is a story of two characters (Detroit and Local Dealers) and how they resolve their differences, finding ways to get along in their mutually dependent predicament on each other and automobiles.

"Boolie," (played by Dan Ackroyd) is Daisy's son and Hoke's employer, yet if you take a cynical view (entirely opposite Ackroyd's character) he provides great metaphor to Madison Avenue's role between Detroit and its Local Dealers. Like Daisy and Hoke, these two players also have a fragile and sometimes difficult relationship. Like MadAve, Boolie has great potential to breed resentment between Daisy, his Mom and Hoke. One example of this is when he tells Hoke, "She can say anything she likes, but she can't fire you."

MACVIDEONY Creative Work

Hey Google, Save the Curbs

Next-Gen Mobile Carrier: Magee

Sarah Fay in wwwLand, Parts 1 thru 3.

Alan Chapell Goes Public on Privacy, Parts 1-3.

800 lb Gorilla Fandango Makes Noise at App Planet

Agency Rich Media Lovers Boogie as Palm Gets "Flash-y"

Churchill @ the Mobile UpFront

Google's Buzz Gets Stoned @ the WMC

Don't Go Into the Bathroom!

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