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The Newspaper Logo Wars: Who Won, Who Lost & At What Cost?
Moving a fledgling media brand like the TMAJournal from a monthly to daily was much easier than a 100 year-old newspaper challenged with integrating a digital-focused new media "sister" group. Who won, who lost & at what cost? How did we do it vs. how did they do it? Well, it was probably much easier for us. We began with some research and a glint in the eye. Our favorite saying is "You're Either New Or You're Through" so the goal was to illuminate and juxtapose that in a humorous way. Everyone who touches the business of Madison Avenue can't help but identify with the fact that the industry we toil in is too often a "Mad" Avenue, with a funny farm address nearby.
So if our cluster of contributors were going to produce a daily, we realized that the old fashioned type face found on numerous newspapers might complement our new tongue-in-cheeky tagline.
With multiple years buying newspaper advertising across the country, we were aware how many papers used that old English style font. Almost all of them that still exist today go back 100 or so years and are proud of their legacy logo.
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