We created the MadAve Journal in 2005 to heal a great loss in our lives and on Madison Avenue. Chris Hanley was a dear friend who will be missed forever.
Once a period of grieving passed, we had nowhere else to go, except to think more about Chris and even more about the past, which led to even more grieving. This is not uncommon.
Then one day we realized that since Chris was such a creative person, he would have wanted us to get on with it and get back into what we had been doing together; learning from and enjoying the culture of life on Madison Avenue! Just look at his picture. He had such a wonderful smile!
The culture of MadAve, the agency life, the ideas, the creative, the production, the research, the media, the account execs, the clients... the buzz... and of course the one thing that Madison Avenue has and always will, the risk!
We came up with the MadAve Journal in 2004 and planned to dedicate it to him.
The Mad Ave Journal was a risk. It almost didn't make it. Back in 2004, the first attempt was a complete disaster. Then we brushed the dust from the street off ourselves and in 2005 we took another stab at it. That brings us here, four years later. Madison Avenue will never be the same without Hanley. Neither will we, due to his absence - as well as his presence - in the Journal.
Our hearts go out for Chris's mother and father, Marie and Joe Hanley. We have them in our hearts all year long; especially today. Special thanks to Mary Devine-Fox, always.
By Bill Blummer
Swiftly flow the days
Seedlings turn overnight to sunflowers
Blossoming even as we gaze
It's Dec 31st, the last day of 2005 at 6:04am. I'm home, alone for the moment in my downstairs office with my family still asleep. The sun is beginning to rise. As I use this quiet time to ponder the year--and the evolution I've seen personally since the turn of the century--I think, look how far we've come.
Is this the little girl I carried?
Is this the little boy at play?
I don't remember growing older
When did they?
And where has all the time gone? What will 2006 be like? We all live the new digital media world, now everyday of our lives. It's part of our cultural fabric at this point. Projections say it'll have another very strong year. Some numbers as high as 26% increase. Pretty good for a ten year old media business. With estimates to topple $12billion in ad sales, it's fair to say the Internet has arrived. But where does that leave other media?
From my view, too many people are pessimistic. The forecast in print looks more challenging, but that's because there's little consideration of the larger, integrated deal. On it's own the Internet will grow, yet packaged with print media with long term brands with a history of performance, we could all be dancing on rooftops this year. It bodes well for everyone; the marketer, the agency and the publisher.
When did she get to be a beauty?
When did he get to be so tall?
Wasn't it yesterday
When they were small?
I read a great WSJ article regarding the U.S. "Tooth to Tail" ratio in the military that had a profound effect on me.
The gist was that while strategy is important, the US won many of its wars because of its attention to logistics, execution and sustainability. Read it. It's well worth it. One may see parallels to it in how to survive modern-day corporate warfare just as emperors, kings and princes were as well instructed in their time from Sun Tzu's The Art of War or Nicolo Machiavelli's The Prince.
The battle plan mapped out here is based on the experience I have in the conference room trenches between agencies that either produce brand-level consumer advertising or consumer-level, brand promotions.
As with governmental/military systems, marketing programs also rely on solid structure and intelligent planning for sound execution. However, we all know that things can and will go wrong on the ground, which one may have to redefine the terms friendly vs. un-friendly fire.
A Study In the Rapid Evolution and Intrusion Of 21st Century Language
By Richard Fusco
I have a friend who entered law school last year. After 6 weeks, I found her perspective on life and her verbal and written communication changed to a surprising degree. Had a specific law school-related product or service ad reached her with some message or invitation, 2 years before, she might have discounted or ignored it.
Never before has the success of an ad campaign, PR campaign or any other communications effort been so dependent on its specificity to its audience. Many years ago audience of course meant the group of people in a theater and not much more. Today, it means a much larger group.
Well, the evolving meaning of contemporary vocabulary must now make room for another wealth of new words and expressions. Just as VCR, DVD and VHS were once-obscure terms term and acronyms, add the word podvertising to your vocabulary because it is coming. In fact it is here.
I invite you to create a term yourself to define the new group of users, largely characterized by their usage of podcasting. Then, help Madison Avenue with defining a new term, or use an existing one that describes those audiences open to both podcasting AND Podvertising. For the moment I am pondering it over myself.