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	It's the Vocabulary, Stupid! Email this Continue reading It's the Vocabulary, Stupid!... » Comments More in Guest Columnists advertisement Half-fried Marketing Trends for 2008!! Email this Continue reading Half-fried Marketing Trends for 2008!!... » More in Guest Columnists 9/11/07, Our Second Anniversary Email this Continue reading 9/11/07, Our Second Anniversary... » More in Dedication, Guest Columnists Oscar & Felix on User Generated Content-ion Email this Continue reading Oscar & Felix on User Generated Content-ion... » More in Guest Columnists Fiddler On The Net: Sunset, Sunrise! By Bill Blummer Sunrise, sunset Sunrise, sunset Swiftly flow the days Seedlings turn overnight to sunflowers Blossoming even as we gaze It's Dec 31st, the last day of 2005 at 6:04am. I'm home, alone for the moment in my downstairs office with my family still asleep. The sun is beginning to rise. As I use this quiet time to ponder the year--and the evolution I've seen personally since the turn of the century--I think, look how far we've come. Is this the little girl I carried? Is this the little boy at play? I don't remember growing older When did they? And where has all the time gone? What will 2006 be like? We all live the new digital media world, now everyday of our lives. It's part of our cultural fabric at this point. Projections say it'll have another very strong year. Some numbers as high as 26% increase. Pretty good for a ten year old media business. With estimates to topple $12billion in ad sales, it's fair to say the Internet has arrived. But where does that leave other media? From my view, too many people are pessimistic. The forecast in print looks more challenging, but that's because there's little consideration of the larger, integrated deal. On it's own the Internet will grow, yet packaged with print media with long term brands with a history of performance, we could all be dancing on rooftops this year. It bodes well for everyone; the marketer, the agency and the publisher. When did she get to be a beauty? When did he get to be so tall? Wasn't it yesterday When they were small? Email this Continue reading Fiddler On The Net: Sunset,... » More in Guest Columnists Bruce Bieber's Tips On Winning Conference Room Wars From Hell. I read a great WSJ article regarding the U.S. "Tooth to Tail" ratio in the military that had a profound effect on me. The gist was that while strategy is important, the US won many of its wars because of its attention to logistics, execution and sustainability. Read it. It's well worth it. One may see parallels to it in how to survive modern-day corporate warfare just as emperors, kings and princes were as well instructed in their time from Sun Tzu's The Art of War or Nicolo Machiavelli's The Prince. The battle plan mapped out here is based on the experience I have in the conference room trenches between agencies that either produce brand-level consumer advertising or consumer-level, brand promotions. As with governmental/military systems, marketing programs also rely on solid structure and intelligent planning for sound execution. However, we all know that things can and will go wrong on the ground, which one may have to redefine the terms friendly vs. un-friendly fire. Email this Continue reading Bruce Bieber's Tips On Winning Conference... » More in Event Marketing, Guest Columnists, Promotional Marketing Podvertising. Say That Five Times, Fast! A Study In the Rapid Evolution and Intrusion Of 21st Century Language By Richard Fusco I have a friend who entered law school last year. After 6 weeks, I found her perspective on life and her verbal and written communication changed to a surprising degree. Had a specific law school-related product or service ad reached her with some message or invitation, 2 years before, she might have discounted or ignored it. Never before has the success of an ad campaign, PR campaign or any other communications effort been so dependent on its specificity to its audience. Many years ago audience of course meant the group of people in a theater and not much more. Today, it means a much larger group. Well, the evolving meaning of contemporary vocabulary must now make room for another wealth of new words and expressions. Just as VCR, DVD and VHS were once-obscure terms term and acronyms, add the word podvertising to your vocabulary because it is coming. In fact it is here. I invite you to create a term yourself to define the new group of users, largely characterized by their usage of podcasting. Then, help Madison Avenue with defining a new term, or use an existing one that describes those audiences open to both podcasting AND Podvertising. For the moment I am pondering it over myself. Email this Continue reading Podvertising. Say That Five... » More in Creative, Guest Columnists, Interactive	MORE INSIDE... DPAC* Presents: MAD MEN's Little Helper, Part One. Commercial Worthy - Anyone for Scrabble? Are You Trying to Make Me Laugh? Shea's Photo Album: A Guide for Reason in an Unreasonable Age Advertising 2.0's Hip-Rap Hopped Commercial Worthy - Straightaway! Budget's "Underfunded" UGC: Viral or not? "Super Budget Vacation -- The Video with a Heart" Former Rocker Turned Real Estate Agent Turns Video Kerouac'er Off-Off-Broadway Goes 3-D! MARKETING JOBS

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