Does Behavioral Marketing (BM) Have A Social Responsibility?
Have you seen "Crash" a provocative and disturbing flick, produced in the last cycle? It's one of the more thought-provoking films to come out of Hollywood in some time. Though on the surface it has nothing to do with BM, if you look at it from a contrarian view, it very much raises the issue of BM's social responsibilty.
It begs us to ask ourselves just how much responsibility BM has in society? Other than established legal elements like the COPPA kid guidelines, is there a line we should not cross as it relates to targeting a person's personal "preferences?"
Behavioral marketing in fact doesn't try to change a person's view of things. Rather, it reinforces them. It says, "Hey, since you're "like this," this product or service will fit right into your lifestyle and view of things." Is there anything wrong with that? No, and yes.
Email this
Continue reading Does Behavioral Marketing (BM) Have... »More in Behavioral Targeting, Training
