April 26, 2010
 

800 lb Gorilla Fandango Makes Noise at App Planet

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WMC attendees went ape-sht over the over App Planet's "event within an event" at the Mobile World Congress as exhibitors introduced multiple dimensions and dynamic advances in the mobile applications market.

One worth shouting about was Movie-ticketing King Kong-sized Fandango which announced a new working relationship with mobile ad network Apptera, to develop and operate 1-800-Fandango. It's an interactive voice recognition app which will allow users to order movie show time and mobile ticketing service through voice technology.

Agency copywriters stuck on radio commercial-based accounts may dance and shout like Michael Jackson as audio-only voice become vogue as an integral part of the mobile experience.

According to Henry Vogel, president/CEO of Apptera, "Providing services that meet the needs of mobile users is a key part of being the No. 1 destination for movie information, showtimes and ticketing," Mr. Vogel said. "Apptera's technology and ad network fit within the company's goals by delivering an interactive voice platform that's easy for customers to access--100 percent of phones can 'do' voice calls, only 30 percent or so can 'do' mobile Web and/or apps.

Beyond ordering movie tickets not too far down the line we should see Frigidaire get into the conversation with voice-based refrigerators which will tell users what's in the frig and what the Kenmore Oven Range found in the icebox and made for evening dinner. For busy mobile users even too busy to txt movie times, Fandango's new service should make buying tickets a little easier to see the 37th version of King Kong, staring Miley Cyrus.

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