April 26, 2010
 

Don't Go Into the Bathroom!

2-17-2010%2011-41-49%20AM.png

Some on Mad Ave see an ironic reminder of Quentin Tarantino's Hostel series and Charmin's "Sit or Squat" site both of which target the college back-pack crowd. While the site provides a useful and sometimes urgently needed mapping device to point travelers to the nearest potty, if Hostel 3 is ever interested in forming a "go to market" promotion, it would give new meaning to the expression, "you're taking your life in your hands if you use that bathroom!"

2-17-2010%2012-25-01%20PM.png

But seriously, Sit or Squat is a smart way to provide utility and build community around finding clean bathrooms. The general consensus is that it's a terrific example of "normally low interest brands giving high interest solutions" with mobile.

It seems like adding a corresponding map to show where newsstands are might be an interesting way to make a sale, particularly against light magazines readers which hostel users tend to be. Buying a magazine would put something in their hand as they are killing time.

newstand1.jpg

To round out the experience while there's nothing extraordinary about a Handi Wipe, they are must for hygiene-friendly travelers who might also make their entire Sit or Squat experience a meal opportunity, tapping into sidewalk hot dog vendors, to nothing of the value they would be to those carnivorous marketers "targeting" the hostel market, especially in feeder markets.

2-17-2010%2012-04-07%20PM.png

Handi Wipes serve almost as many applications as your average holiday-bound hostel-living tourist. For example:

• Extremely cheap - usually less than $3 for a pack of 6 sheets
• Very light - a single sheet barely registers on the scale
• Dries by almost wringing alone (or drip dry for a few minutes)
• Reusable - if you are trying to create less waste and carry less stuff
• Durable - they are so durable that you can even run them through a washing machine
• Disposable - when you get a big tear in your Handi Wipe or clean up after a particularly nasty mess and you don't want to reuse it, you can toss it in the trash

Preliminary analyses indicate that one area to do a multi-branded street promotion would be any number of Eastern European cities which attract a high number of college-age students looking for something new while on holiday during the warm summer weather.

2-17-2010%2012-23-46%20PM.png

2-17-2010%2012-34-18%20PM.png

MACVIDEONY Creative Work

Hey Google, Save the Curbs

Next-Gen Mobile Carrier: Magee

Sarah Fay in wwwLand, Parts 1 thru 3.

Alan Chapell Goes Public on Privacy, Parts 1-3.

800 lb Gorilla Fandango Makes Noise at App Planet

Agency Rich Media Lovers Boogie as Palm Gets "Flash-y"

Churchill @ the Mobile UpFront

Google's Buzz Gets Stoned @ the WMC

Don't Go Into the Bathroom!

MARKETING JOBS