Suddenly,
MadAve is half the force it used to be
Wall Street sucks blood out of tiny fees
And agencies, are "all about me"

Why they, had to go,
Clients know,
Less bang than pay
Greed killed, creative's strong
Now swan song, and come what may, ay, ay, ay

Yesterday,
Agencies were not so far away
Brands don't like what MadAve has to say
Their sand box gone, where once they played

Why they had to go
Digital knows
Online will pay
Brands need, to keep going strong
Next-Gen now belongs, it won the day, ay, ay, ay

Yesterday,
Agencies were not so far away
Now it looks as though they're gone to stay
Mad Ave's bright star, now's bleak and grey