Hanley, Alive & Well in Our Hearts.
We created the MadAve Journal in 2005 to heal a great loss in our lives and on Madison Avenue. Chris Hanley was a dear friend who will be missed forever.
Once a period of grieving passed, we had nowhere else to go, except to think more about Chris and even more about the past, which led to even more grieving. This is not uncommon.
Then one day we realized that since Chris was such a creative person, he would have wanted us to get on with it and get back into what we had been doing together; learning from and enjoying the culture of life on Madison Avenue! Just look at his picture. He had such a wonderful smile!
The culture of MadAve, the agency life, the ideas, the creative, the production, the research, the media, the account execs, the clients... the buzz... and of course the one thing that Madison Avenue has and always will, the risk!
We came up with the MadAve Journal in 2004 and planned to dedicate it to him.
The Mad Ave Journal was a risk. It almost didn't make it. Back in 2004, the first attempt was a complete disaster. Then we brushed the dust from the street off ourselves and in 2005 we took another stab at it. That brings us here, four years later. Madison Avenue will never be the same without Hanley. Neither will we, due to his absence - as well as his presence - in the Journal.
Our hearts go out for Chris's mother and father, Marie and Joe Hanley. We have them in our hearts all year long; especially today. Special thanks to Mary Devine-Fox, always.
See Dedication Section for more on Mr. Hanley.