April 13, 2010
 

MAD MEN's Christmas-in-August Party Week

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It's time to go MAD.

Back in the 1960s, nothing ever compared to an ad agency's Christmas Party. Well, with this week's MAD MEN Season 3 premiere, it's like Christmas-in-August. There is so much partying and running around to do with AMC's media promotion that you just might wet your pants :-)

Beginning today, "MAD MEN"-inspired events are scheduled all over town and will lead up to the Season 3 premiere on Sunday. Below is the lineup of activities scheduled, as well as a map for you out-of-townies. Click on any of the photos and check out the official week-long promotion, sponsored by New York Magazine, among others.

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ALL WEEK.... & ALL NIGHT LONG

1. COCKTAILS: MONDAY, AUGUST 10th through SUNDAY, AUGUST 16th.

The Hilton New York (1335 Avenue of the Americas) and the Millenium Hilton (55 Church Street) bars will serve up popular 1960s era cocktails, including a Brandy Alexander, Tom Collins and other classic "MAD MEN" inspired drinks. "Be" the swivel stick.

THE ART IN ADVERTISING: WEDNESDAY, AUGUST 12th through SATURDAY, AUGUST 15th

Celebrate the style of 1960s advertising. Stop by the MAD (Museum of Arts & Design) Building at 2 Columbus Circle after dark, where an animated public art piece, inspired by the era's advertising, is projected on the Building's faƧade. The projections will feature some ads of the era, as well as Sterling Cooper's most memorable client campaigns, including Popsicle and Belle Jolie.

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LET'S PLAY BALL: on FRIDAY, AUGUST 14th

Celebrate the 1960s with the Mets, the team's inaugural decade, and head to Citi Field, where New York's National League team takes on the San Francisco Giants at 7:10 PM. The stadium will dedicate a special section to "MAD MEN," where select lucky fans will receive "MAD MEN" inspired fedora hats. Mets fans can also enjoy "MAD MEN" inspired cocktails at select Citi Field bars.

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13 WEEK DOG & PONY KICKOFF: SUNDAY, AUGUST 16

Watch the "MAD MEN" Season 3 premiere live on the big screen in Manhattan's Times Square at 10 PM. Fans can come dressed in their swankiest 1960s attire to enter a pre-screening costume contest starting at 8 PM, for a chance to take home a prize. The screening is FREE and open to the public. *Weather permitting*

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