April 13, 2010
 

This Weekend the World's In Advertising

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(Please click on each visual to view a different advertising parody!)

In 2009, Super Bowl XLIII will be the ultimate creative awards competition. As compared to the Clio's or ADDY's or the One Club ad awards, the entrance fee for each Super Bowl XLIII :30 submission is $3 million. Another difference is that the judges are regular consumers.

More than just determining which NFL team and players succeed or fail, this Sunday's telecast of the Super Bowl XLIII awards will impact which ad agencies have a good year or a bad year.

To that point, history was once again made this week when one more national cable tv network debuted a new series on the inner workings of an advertising agency. Click HERE to view Kurt Brokaw's critique of TRUST ME. Given how powerful the media is, with so many TV programs staging their story in an agency, it makes one wonder if all of the people who watch it will one day want to work on Madison Avenue.

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(Please click on each visual to view a different advertising parody!)

Monster.com made it seem like that would occur with a spoof on the experience of working in a hot shop. It is mercilessly funny. So are the now legendary "Truth In Advertising" webisodes which we clipped here.

In order to investigate why agency life is such an important influence, we also included various ad agency UGC's. Click on them and you'll either see why everyone wants to be in advertising or wonder why anyone would want to.

Since the combined reach of all ad-agency-content-as-entertainment programming is 1,000 times greater than the amount of content that focuses on, say, hydraulic engineering or food additives, by 2020 the entire world's population will have either worked at, or been fired from an agency. All 32 billion of us.

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Here's the dialogue presented by school grade school kids in Monster.com skit:

When I grow up, I want to work in Advertising
Be forced to work 10 hours a day, 12 hours a day
14 hours a day
I want to work like a dog and bust my ass for a fifteen hundred dollar raise

When I grow up, I want to be an Account Coordinator
A go-fer
Get coffee and donuts
And sit in client meetings and contribute absolutely nothing

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(Please click on each visual to view a different advertising parody!)

When I grow up I want to be a Media Director
A buyer
A planner
And have my ass kissed by every media rep on the face of the earth

When I grow up I want to be a Creative Director
Have a big head
Save all the great TV projects for myself
And by washed up by the time I'm forty

When I grow up I want to be a Web Designer
A freak
Use terms nobody understands
And convince myself that I'm no longer the geek I was in high school

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(Please click on each visual to view a different advertising parody!)

When I grow up I want to pitch New Business
Fill out mindless RFP's
Do lots of spec creative
And not be paid a goddamn dime for any of it

When I grow up I want to be a Copywriter
A hack.
An egomaniac
And lay awake at night, writing the great American novel that will never get published

When I grow up I want to be an Art Director
Wear black clothes
Smoke a lot of dope
And always pout when I don't get my way

When I grow up I want to be in Agency Management
Tell people what to do
Get away with having a bad temper
And be so far removed from the day-to-day business that I need a crain to pull my bloated head out of my ass.

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(Please click on each visual to view a different advertising parody!)

When I grow up I want to work in Accounting
Be a receptionist
Work in HR
And be considered as nothing more than agency overhead

When I grow up I want to be Production Manager
Go on press checks
Become an expert in trash and trinkets
And point the finger somewhere else, every time something goes wrong

When I grow up I want to be an Account Executive
A kiss-up
I want to write off time
And lose any hint of a back bone, every time you step into a client meeting

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(Please click on each visual to view a different advertising parody!)

When I grow up I want to own My Own Agency
Get a corner office
See my name on the door
And have people wonder what I do all day long

When I grow up I want to be a Producer
Have big budgets
No budgets
Pretend I'm Cecil B. DeMille

When I grow up I want to Work in Advertising
Win a CLIO, a TELLY
Be in the ONE SHOW
I want to win an ADDY and be the envy of all my friends

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MACVIDEONY Creative Work

Hey Google, Save the Curbs

Next-Gen Mobile Carrier: Magee

Sarah Fay in wwwLand, Parts 1 thru 3.

Alan Chapell Goes Public on Privacy, Parts 1-3.

800 lb Gorilla Fandango Makes Noise at App Planet

Agency Rich Media Lovers Boogie as Palm Gets "Flash-y"

Churchill @ the Mobile UpFront

Google's Buzz Gets Stoned @ the WMC

Don't Go Into the Bathroom!

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