Ten Podcasters' Cure for What Ails MadAve
Edited by Wendy McHale
Will the world change today? Will the election of one person make an impression on the future? If your answer is yes, just think about what 10 people could do! If you need a little help imagining, elect to listen to the 10 podcasters who have newly joined Personal Life Media.
Susan Bratton's Personal Life Media, Inc., the publisher of lifestyle podcasts and blogs for people on the leading edge of culture, announced yesterday that ten shows have debuted on or joined the self-empowerment podcast network bringing the total to 35 weekly audio shows and one daily vidcast along with their companion blogs.
Momentum and Mojo
Since launch 18 months ago, PLM has continued to grow key performance indicators. In addition to more than doubling the content offering since launch, web traffic has increased 128% for the year. (Compete.com) 1,000 episodes have been produced with nearly 600 guests resulting in more than six million downloads.
The free multi-show podcast player widget launched September 2008 received nearly 500,000 page views in its first month and is utilized by myriad podcasters on and off the PLM network.
Moreover, Personal Life Media shows are popular. Four are now finalists in the Podcast Awards, more than any other network. Further underscoring PLM's momentum, the company has been added as a Featured Provider on the Podcast home page in iTunes alongside such powerful media brands as Discovery Networks, CNN, NPR and The New York Times.
Podcasts Educate & Inspire
The content of the new shows range from hobby-related digital photography, literature and genealogy to conversations about lifestyle design and holistic health to indie music discovery. There is also a motivational show for sales professionals in the business empowerment category.
Music For Midnight: Downtempo | TripHop | Ambient | Soundscapes | NuJazz | Independent Electronica
From Where Are All These Podcasts Coming?
Camera Dojo, Life Zero and Music for Midnight were solo podcasters who found value in partnering with PLM. TheDivaCast, Dear Zanny, Modern Immortal and Words to Mouth joined PLM from other networks. Digital Photography Life and Family History are new offerings from established podcasters with successful shows who chose to launch under the imprimatur of Personal Life Media. And Sales Magic is a new concept show that offers motivational visualizations and has been co-created by Susan Bratton, co-founder with John James Santangelo, a leading NLP master practitioner and life coach with an expertise in sales motivation and training.
TheDivaCast: Encouragement | Work Life Balance| Girl Talk | Women's Issues
Making Money with Podcasts
PLM has scaled out a podcasting platform to enable established shows to easily join the network. In addition to increasing podcast audience growth through optimization, PLM manages sponsorship sales for podcasters. Using VoloMedia's dynamic ad serving, the network monetizes downloadable media with pre-, mid- and post-roll audio and video ads, advertorials, host endorsements and product integration into their network of shows, packaging audiences by demographics and contextually relevant subject matter in compliance with the Association for Downloadable Media's Ad Standards and Audience Measurement Guidelines.
Sales Magic: Motivations, Meditations and Visualizations to Kick Your Assets Into Action!
"Once Susan and Tim Bratton optimized my podcast on their network, it simply caught fire," says Austin Beeman, Host of Music for Midnight, "I climbed to #41 in the iTunes Top 100 within two short weeks of moving my show to Personal Life Media."
"We moved TheDivaCast to Personal Life Media because the podcast advertising campaigns and sponsorships PLM is already bringing us reflect the quality of our very popular show," says Robin Maiden, producer of TheDivaCast."
Modern Immortal: Unleash Your Vitality | Alternative Medicine | Holistic Health | Wellness | Longevity
"Michael and I could have launched a new photography show on any network based on the sheer success of our first endeavor, The Digital Photography Show, but we chose PLM because of their combination of technical savvy, amazing creativity, business connections and commitment to our success, says Scott Sherman, Host of "Digital Photography Life."
"After successfully establishing myself in the genealogy hobby niche, I knew I wanted to reach out to a broader audience and introduce them to the joy of discovering their family history. Personal Life Media offers one-stop shopping for the savvy adult looking for top quality, innovative programming. It's where my show belongs," says Lisa Louise Cooke host of "Family History: Genealogy Made Easy."
All shows may be accessed at Personal Life Media. Enjoy - The Editors