April 13, 2010

From MAD MEN to M-ad:tech, Part 1.


By Donald Draper, Retired Creative Director, Sterling Cooper Advertising (A division of WPPP)

I retired from Madison Avenue a few years ago. Things've changed a lot since 1971. Or have they?


There have been a significant number of cultural changes in the business; and judging from my grandchildren, the pace of life is a heck of a lot faster than it was when I was a MAD MAN.


That said, I did some research in preparation for ad:tech/NY.


You know what I discovered?


The more things change, the more they stay the same.


Here's just one example.


Like always ad:tech New York will be Mad(Ave)-crazy. It'll have the best exhibits, the best panels, the best speakers, and of course something near and dear to me, the best parties!


Let's try to catch up and put something down for lunch.


Even for an old guy, I'll be able to show you a thing or two about how to maximize your client's ROI (Return On Intoxication).

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