April 13, 2010
 

From MAD MEN to M-ad:tech, Part 1.

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By Donald Draper, Retired Creative Director, Sterling Cooper Advertising (A division of WPPP)

I retired from Madison Avenue a few years ago. Things've changed a lot since 1971. Or have they?

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There have been a significant number of cultural changes in the business; and judging from my grandchildren, the pace of life is a heck of a lot faster than it was when I was a MAD MAN.

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That said, I did some research in preparation for ad:tech/NY.

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You know what I discovered?

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The more things change, the more they stay the same.

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Here's just one example.

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Like always ad:tech New York will be Mad(Ave)-crazy. It'll have the best exhibits, the best panels, the best speakers, and of course something near and dear to me, the best parties!

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Let's try to catch up and put something down for lunch.

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Even for an old guy, I'll be able to show you a thing or two about how to maximize your client's ROI (Return On Intoxication).

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