April 13, 2010

Wendy McHale, President/ Publisher of MadAveCon and the MadAve Journal


Wendy is president of Madison Avenue Consultants and provides counsel and guidance to its Fortune 500 and digital start-up clients. Wendy manages the firm's client relationships and is responsible for its business development initiatives. She is considered one of the industry's leading integrated marketing strategists, based on her 20 years on both the traditional media and digital sales and marketing sides.

She is also publisher of The Madison Avenue Journal, a trade e-zine which focuses on the impact that digital media has on the advertising and digital content business. As publisher, Wendy has worked with some of the most respected professionals in the digital media business and has interviewed many C-level executives, in the fields of mobile, rich media, online research, broadband video, digital and traditional agencies.

Prior to founding MadAveCon and MadAve Journal, she was a senior advertising sales executive with Conde Nast, Time, Inc. and News Corp., where she helped launch ShopVogue.com, InStyle and the Conde Nast Bridal Group. Wendy has also won many sales awards including "Salesperson of the Year" for her sales growth implementing innovative cross-platform marketing programs.

She is a guest lecturer at The New School University on new media and advertising and is very active in trade initiatives which support the role of women in the business of marketing and advertising.

Wendy is the proud mother of an 11 year old daughter Mandy. She is tin the photo below, still wearing white.


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