April 13, 2010

Tim McHale, Creative Director/Editor


With a 19 year background in traditional marketing and 7 years in Interactive and marketing to date, McHale is best known for his proactive leadership role in integrated marketing. A self-described "Media Activist," as co-founder/managing partner of Madison Avenue Consultants and MadAve Journal Publisher, he is responsible for the back-end operations of the two LLC's.

Tim has planned media and serviced many top-tier B2C brands such as Procter and Gamble, McDonald's, Anheuser-Busch, Intel, MCI, Nike, Starbucks, Pepsi, British Airways, General Motors, Isuzu, American Airlines, Warner Bros., General Foods, Philip Morris, JC Penney, Exxon-Mobil and Brooks Brothers, among others.

As a consultant he also has experience with helping organizations showcase their value as communications solutions to the agency, publisher and marketing sectors.

This includes many well-known organizations such as the IAB, Forbes, Innovate Media, Lycos, AOL, EyeWonder, The Atlantic Monthly, WhenU.com, Newsstand.com, Golf Green Media and ad:tech, among others.

In 2000, McHale was appointed to the role of "Chief Media Officer" of Tribal DDB Worldwide, a separate division of DDB Worldwide. According to The New York Times, he was the first media professional to operate in this capacity on Madison Avenue. Now used ubiquitously in the industry at both traditional and digital shops, he chose it specifically to symbolize the increased importance and respect that media planning and communication strategy should have on Madison Avenue today.

At Tribal, he managed a 50+ person staff across 7 offices. He launched Tribal Connections, Tribal's global interactive CRM and strategy group. Before joining DDB, he was EVP, Director of Strategic Planning and Development at i-Traffic, a division of Agency.com (also Omnicom), also leading their business development efforts.

Tim considers himself fortunate have been employed at several of the industry's most notable and creative advertising and media agencies on Madison Avenue. In addition to DDB, this includes Wells, Rich, Greene, as well as Levine, Huntley, Schmidt and Beaver. McHale also played important roles at Rosenfeld, Sirowitz and the SFM Media Corporation for over 16 years.

He is active in numerous industry trade and social media community groups and is a frequent writer and authority on the culture of Madison Avenue. He began his career under the tutelage of Francis Xavier "X" Houghton at Ogilvy and Mather. He was also honored by his alma mater, Baruch College (CUNY) as one of the media industry's next-generation leaders.

Before founding MadAveCon and the MadAve Journal, Tim was a frequent contributor to several industry trade journals, including Brandweek, Mediapost and iMediaConnection. Author of 2 screen plays and hundreds of trade publication articles, one of Tim's most delightful moments in his career came as a complete surprise. One day, as he was searching on Google for a project, he was startled to find that one of his essays paying tribute to Mary Wells-Lawrence was listed in her Wikipedia biography.

He is an avid fan of the hit-program, MAD MEN, on AMC. That is Tim in the photo below, wearing the blue tie :--)


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