April 13, 2010
 

Jim Hedleston, President, MAC VIDEO NY

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A 20+ year veteran in media and marketing. Before co-founding MAC VIDEO NY, Jim was Vice President, Global Media & Content Distribution for American Express where he worked in the New York office in various advertising roles for 10+ years.

He is the guy in the middle of the group, surrounded by friends and family, wearing a smart-looking and ever-stylish black and white paisley shirt :--)

During that time, Jim launched Amex's award-winning Rewarding Lives campaign featuring which continues to this day. In his role in Global Media he managed the company's media and marketing campaigns for all brands. He spearheaded the launch of many brand and product initiatives, including the launch of the highly successful "Blue Card" where he briefly relocated to the companies Sydney, Australia office to oversee it's international launch.

Jim won the 2000 AMEX Chairman's Award for the Blue Advertising Launch. He was also Advertising Age's Media Maven for 2006 for his work in New Media - which naturally featured video in a prominent media role for American Express.

Before joining American Express, Mr. Hedleston was Director, National Broadcast at Busch Media, Anheuser-Busch in-house media shop. Joining the company as a Field Media Account Executive working in New York, Los Angeles, St Louis and Houston, TX. Jim was then transferred back to New York in 1991 where he took on national broadcast and responsibilities for all national television media expenditures.

During his time at A-B he helped launch various Budweiser, Michelob and Busch brand line extensions and played an active role in the day to day management of Busch Media Group. Before leaving to go to American Express, he was transferred back to New York to manage Busch's $400-million + annual media investments in television, including all the companies year-long sports programs.

Jim began his career at Rosenfeld Sirowitz & Lawson where he worked with Tim McHale on McDonald's, among other brands. Mr. Hedleston and his wife Theresa live in Connecticut. He is an avid sailor. He is a graduate of the University of Florida.

That's also Jim wearing a black hat in the photo below. He is being waved to by a sailor in the background; who assumptively is trying to keep up.

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