April 13, 2010
 

The 2008 Planescence Off-Site Brainstorm

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Call Me When You're Sober!

EVANESCENCE's album, THE OPEN DOOR was, as they say, entirely original. It nailed the "zeitgeist" of Madison Avenue and modern marketing. This was the general feeling among Brand/Agency Team Planescence, but you didn't agree. They were initially lost for words.

Their hit song, "Sober" was such a zeitgeist-y signal event, it now has its own Wikipedia explanation. The key point of the song was to give caution to those who might "call if they're "not" sober." In essence, to think twice before "drinking and dialing."

Don't cry to me
If you love me
You would be here with me
You want me
Come find me
Make up your mind

Like most people on Madison Avenue, Brand/Agency Team Planescence used the holiday break to go off and get away from the business to think. With the coming of the new year, feeling rejuvenated and refreshed, they kicked off 2008 by scheduling an off-site brainstorm; where they could go off and get away from the business to think...

The first glitch was that the whole "Letting your guard down" and "Say what you really feel" that the song warns against was actually the prescribed behavior you were hoping Brand/Agency Team Planescence would take. Brand/Agency Team Planescence took another route. They chose to rely on their own unique chemistry.

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For Brand/Agency Team Planescence, the 2008 Off-site was a signal moment for them to show the industry what they were all about. They were going improve the industry. Improve the brand. Improve the world. Improve their social life. Their plan? Get drunk.

Should I let you fall?
Lose it all?
So maybe you can remember yourself
Can't keep believing
We're only deceiving ourselves
And I'm sick of the lie
And you're too late

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The word "Zeitgeist" is such a fancy term that it has its own Wikipedia definition, among other things.

"Zeitgeist" is also the name of an avant garde film premiering this March 15th, 2008, which the movie's producers have declared, "Z-Day."

For those of you who do not know what "avante garde" means, first and foremost it is not an anti-perspirant. But it is always a good word to use at brainstorms!

Couldn't take the blame
Sick with shame
Must be exhausting to lose your own game
Selfishly hated
No wonder you're jaded
You can't play the victim this time
And you're too late

March 15th was also the "Beware of the Ides of March Day" for you Julius Caesar fans. For Caesar, "Z-Day" was actually "D Day." You know, getting knifed in back by Brutus, his trusted aide. Mark Antony later gave a speech about "Brutus is an honorable Man" when he meant just the opposite. Essentially this was very similar to your standard off-site brainstorm behavior and agency double-speak.

Oops, alas, we digress. The second glitch with the Brand/Agency Team Planescence off-site was that you weren't "really there." You were distracted. It was obvious.

They thought you looked like Tony Soprano's last episode at the diner. You felt they all wore "Members Only" jackets.

You knew what it was. It was the "chemistry thing." You felt you didn't fit in. This hurt their feelings.

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Should I let you fall?
Lose it all?
So maybe you can remember yourself.
Can't keep believing,
We're only deceiving ourselves .
And I'm sick of the lie,
And you're too late.

That posed a problem because Brand/Agency Team Planescence was getting even more vocal over the 3 days that the primary reason for their success was their "chemistry." Your silence was making them as uncomfortable as it was you. They began assuming that you felt that their unique personality concoction was something - that when you sipped on it - made you nauscous, like you were going to throw up. Like you were hungover.

You never call me when you're sober
You only want it cause it's over

You knew they were right. You did interpret what they called their "Chemistry" as an acronym with a very different connotation.

C-old blooded
H-ubris
E-go
M-anic
I-n crowd
S-ell you out
T-ramatize
R-etaliate
Y-es men (or women)

How could I have burned paradise?
How could I - you were never mine

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On the last night of the offsite, they had a networked community thought-bubble dream about you. You were at the offsite and were given a direct question to answer. "If you had just boarded an airliner and discovered that Brand/Agency Team Planescence's software programmers had been responsible for the flight control software, would you disembark immediately?"

You replied that you would be quite content to stay onboard. Initially they were all relieved. Then you added, "With Brand/Agency Team Planescence software, you said, the plane was unlikely to even taxi as far as the runway, let alone take off."

So don't cry to me
If you love me
You would be here with me
Don't lie to me
Just get your things
I've made up your mind

You want to say to them, "Call me when you're sober." You realize you're in trouble. But wait, look down at what was going on below you. Someone's suddenly missing.

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Stay tuned for Brand/Agency Team Planescence's new campaign launch pre-production meeting!




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