April 13, 2010

Eyeconomy exhibits latest unobtrusive online ad solutions

Eyeconomy, an internet advertising solutions provider, will be exhibiting its latest innovations at New York’s ad:tech show from 6-8 November 2007, hosted at The Hilton Hotel. Having already highlighted its ad technologies at ad:tech’s sister show in London in September, Eyeconomy is now reaching out to a worldwide audience with its solutions that are already in use by global companies, such as AOL, Dell and American Express.

Paul Smith, Managing Director of Eyeconomy, said: “We have attended ad:tech as visitors for as long as I can remember, but the steady growth within Eyeconomy – both organically and client-side – suggests that now is the time to put our business in arguably the industry’s largest shop-window exhibition, on a global scale.”

Smith added: “Online advertising no longer has to spoil the visitor’s site experience. While our solutions are creative, using the latest advances in internet advertising technology, such as video adverts, contextual advertising and multiple click-through functionality, we are also unique in the way our ad technologies are unobtrusive, yet manage to effectively reach their target audience.”

Products and Services Overview:

Subsites and Video Subsites – An effective type of exit traffic advertising, whereby the advert appears as an active full-page browser, but only after the original site has been closed or minimised. With no click-through required, the exposure is maximised without being intrusive.

Sublines – Unobtrusive advert lines that float between the browser and web page, supporting a range of advert types, such as video, live XML data feed ticker, audio, download, and offer multiple click-through options.

Contextual Advertising – Behavioural targeting to opt-in customers, delivering the advert to the right person in the right context - at the exact moment they express an interest in relevant products.

About Eyeconomy

Eyeconomy is an internet advertising solutions provider, acting as a one-stop-shop for all online media needs. A wholly owned subsidiary of Media Corporation plc and established in 1996, Eyeconomy maximises the value of advertising space for publishers and provides online advertisers with maximum return on investment, through targeted, considered and unobtrusive yet effective internet advertising solutions.

Eyeconomy offers a staggering total reach of 30 million unique users every month within the UK, from over 750 quality host sites in all major vertical sectors. The company also manages bespoke online media campaigns for clients, such as AOL, Dell and American Express.

ad:tech New York - Eyeconomy Exhibits at stand no. 911

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