April 13, 2010

RSS Solutions to Drive Sales

SimpleFeed is excited about exhibiting at ad:tech as it comes on the heels of a landmark study demonstrating that RSS significantly outperformed E-mail in sales and conversions.

The study conducted by SimpleFeed client Autodesk, demonstrated that offers inserted into RSS Feeds resulted in 60% more sales than the same offers delivered via E-mail. A second test proved that offers inserted into RSS Feeds were over ten times more effective in generating leads, than the same offer presented to onsite visitors. Details are available in the attached internetnews.com article, “RSS Ad Response Tops E-mail”.

Please stop by to visit us at booth #2110 to see the multiple ways RSS can increase website traffic and online sales. In the meantime, click here to see ad:tech’s RSS feeds (delivered via SimpleFeed) http://adtech.simplefeed.net/subscription

For more information:
Carter Boatner
SimpleFeed, Inc.
Los Altos, Ca.

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