"It's For You."

Columns Agency Life/Death/Limbo Behavioral Targeting Commercial Worthy Creative Dedication Event Marketing Gossip Guest Columnists Headlines In-Store Industry Conferences Industry Trends Interactive Jamie's Jams MadAveCon.com Madison Avenue Culture Magazines Measurement Meteor All-Stars Music Newspapers Out of Home People Product Placement Products & Services Promotional Marketing Public Relations Radio Research Show Biz Television Training imMEDIAte imPRESSions
	"It's For You." The EyeWonder Film Festival Proudly Presents the Sony Pictures Production of "When a Stranger Calls." Please click on EyeWonder unit You've exceeded your cell phone minutes... Your parents have ordered you to babysit their friend's kids. They live in the middle of nowhere. The weather's threatening. So... you have no cell phone and no car, but you do have caller ID. The kids are sick but they've now gone to bed. Everything's cool. Then the phone rings.... It's him. There's an alarm system and motion-sensor lights. What else do you need to protect the baby-sitter from a psycho killer stalker? All Jill has to do is to get through the night. And all you have to do is get through it with her. Actually, that's not true. You don't have to wait that long. You have an amazing Sony Pictures EyeWonder ad unit and she doesn't. Sony and EyeWonder completely outdid themselves with this teen-film Rich Media campaign. Whether you were scared out of your mind watching the film or not, if you're a marketer who has a competitor with a campaign that reflects this one, be afraid. Be very afraid. Scream Queen: Camilla Belle The EyeWonder unit is cleverly designed to house a trailer that launches in the middle of the unit. A photo gallery is also included as well as an opportunity to IM Jill the character from the movie. Feel her pain through a multitude of elements which will stalk your attention for literally hours: 1. Video Unit in ad 2. Photo gallery 3. IM to Jill 4. Go to site 5. Wallpaper 6. Downloads 7. Video Clips 8. Sony Playstation PSP 9. Sony DVD 10. MySpace Blog party Phil Villarreal of the Arizona Daily Star called 'When a Stranger Calls' a scary optimization of the 1979 flick. He said the film director, Simon West's calling card is the explosion-a-minute "Con Air" and "Lara Croft: Tomb Raider," which means he's not exactly known as a paragon of restraint. This film is the opposite of his usual work. In turning the screw, West dispenses with the megapowered cordless drill in favor of the rusty flathead from the bottom of the toolbox. The film's star, Camilla Belle is a scream queen in training for excellence! Click on to HaveYouCheckedTheChildren.com and buy it now! Or better yet, ping us your Email us and possibly win the DVD, courtesy of EyeWonder. Email this More in Interactive Send This to a Friend Email this entry to: Your email address: Message (optional):	MORE INSIDE... Is MAD MEN Really "Baywatch-B2B" with Clothes? Everything I Know About Business Development I Learned at the Movies! Wall-E & Eva Win MadAve Chris Crocker: Social Marketer of the Year Is It Commercial Worthy? Smarts in Numbers Join Our MAJ Mad Men Facebook Group! Stuart Elliott, On the Cultural Significance of MAD MEN MAD MEN's "Gonna Make You a Star!" Is it Commercial Worthy? "I will try not to sing on a Kia" The Jerry Shereshewsky Interview. Part One, The Early Years. MARKETING JOBS

Columns

Send This to a Friend