April 13, 2010

Commercial Worthy: The Old College Try

Robotic Beer Launching Refrigerator
(Think this idea is commercial worthy? Cast your vote below.)

What do you get when you combine college students, too much time and beer? Well, there are a lot of things you get with that combination, but for this example let's look at the automatic beer launching refrigerator. If you're sitting in your dorm room playing XBox and you don't want to walk all the way to the refrigerator, you can just hit a button and this machine will launch you a fresh one.

In the clip, you'll see the people who engineered this machine are already using Miller Lite beer, but any canned beverage could be substituted. This clip has been passed along quite a bit and even led to its creators being invited to appear on the David Letterman show.

So what do you think? Could a beverage company use this clip as part of an ad campaign?

Is it commercial worthy? You decide.
See survey results.

Do you have any thoughts on Commercial Worthy clips? Email me (Matt Dickman) at mattdickman@gmail.com.

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