April 13, 2010

Commercial Worthy: A (Safe) Passage to India

Travel in India
(Think this idea is commercial worthy? Cast your vote below.)


In the age of do-it-yourself travel planning, travel agencies have become less relevant. People are able to save considerable money by taking on the tasks of booking travel themselves, but there are many pitfalls. Travel agencies have long-term relationships which they leverage along with years of experience in safely booking packages for people.

As more and more exotic destinations open their doors to tourists, some of the companies are less than reputable. So imagine a TV campaign for Liberty Travel or Carlson Travel!

The beginning of this 35-second clip begins slowly. I could see a voiceover come in here that says something like "You could save a little money and travel by booking a trip yourself, or you could use a travel agent and make sure you can use your return ticket. Your safety is our primary concern and we use years of experience to get you the best deals and make sure you come back in one piece."

This would be a perfect set up for the last couple of seconds. That's where this clip picks up and the point is definitely made!

Commercial worthy? You decide.
See survey results.

Do you have any thoughts on Commercial Worthy clips? Email me (Matt Dickman) at mattdickman@gmail.com.

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