April 13, 2010

The New Environmental Leader, Part 2


We began yesterday with a sentimental look-back at John Denver, the first modern-age environmental leader. We found how his life plays metaphor to the path we have taken with appreciating, ignoring and now focusing on the impact we have on the world around us.

Link here for Part 1.

Thank goodness today it's now the norm for people to be global-resource conscious. That still doesn't necessarily help the situation, though knowing and identifying the problem is the first step toward correcting and fixing it.

Perhaps it's no accident then that Mr. Denver's song-book is now being sung by an e-zine, titled www.environmentalleader.com in the key of E!


Paul Nastu, its publisher talked with us recently about his motivations for launching this new endeavor:

"Like most people today, I'm concerned about global warming and how corporations and consumerism effect the environment. There have always been people on the fringe working to save the environment. But just recently we're seeing corporations, whether for monetary, pr, or social consciousness reasons, embrace the green movement. That's what makes this time so exciting. Big business is in the unique position of having the capability of affecting large-scale change. Environmental Leader wants to be the news site for these companies as they make decisions about environmental initiatives.

We mainly saw three kinds of environmental coverage:

1. Publications aimed at the technology people. Engineers who wanted to know what kind of solar panel worked best, or what kind of facility HVAC system was most energy efficient.

2. Publications that covered regulatory and policy issues that targeted compliance people.

3. Publications that targeted consumers by pointing out new green products (make your own soap, furniture made from sustainable resources like bamboo).

The sites aimed at businesses didn't provide extensive, daily coverage of the news.


With that, the first thing we did was to go to the site and subscribe to "EL's" daily newsletter. What we found was a newsletter that was nothing like anything we had ever seen before. Its brilliance was both in its content as well as in its design simplicity.

It's not often we get worked up by a newsletter design but there is something incredibly peaceful about EL that captures the spirit of our universal love of the earth we inhabit. Here are snippets of stories as well as a sense of its layout which together provide useful information to Madison Avenue marketers, college students, government regulators and passionate citizens with a great love for nature. It's not hard to imagine that John Denver would be all over it!!


"He was born in the summer of his 27th year
Comin' home to a place he'd never been before
He left yesterday behind him, you might say he was born again
You might say he found a key for every door


When he first came to the mountains his life was far away
On the road and hangin' by a song
But the string's already broken and he doesn't really care
It keeps changin' fast and it don't last for long


But the Colorado rocky mountain high
I've seen it rainin' fire in the sky
The shadow from the starlight is softer than a lullabye
Rocky mountain high


He climbed cathedral mountains, he saw silver clouds below
He saw everything as far as you can see
And they say that he got crazy once and he tried to touch the sun
And he lost a friend but kept his memory


Now he walks in quiet solitude the forest and the streams
Seeking grace in every step he takes
His sight has turned inside himself to try and understand
The serenity of a clear blue mountain lake


And the Colorado rocky mountain high
I've seen it rainin' fire in the sky
You can talk to God and listen to the casual reply
Rocky mountain high


Now his life is full of wonder but his heart still knows some fear
Of a simple thing he cannot comprehend
Why they try to tear the mountains down to bring in a couple more
More people, more scars upon the land


And the Colorado rocky mountain high
I've seen it rainin' fire in the sky
I know he'd be a poorer man if he never saw an eagle fly
Rocky mountain high


It's Colorado rocky mountain high
I've seen it rainin' fire in the sky
Friends around the campfire and everybody's high
Rocky mountain high"


"It's been said a lot, but I think about climate change and wonder what the world will be like when my kids are my age," Paul Nastu said. "My own interest in how we could turn it around came at the same time that we were considering starting a new publication."

There will never be another artist quite like Henry John Deutschendorf Jr.. John Denver was his stage name but it was also his adopted name, since it's close to the Rockies, the place he was inspired by the most. Perhaps it's no surprise then that the birth-place of "Environmental Leader", (www.environmentalleader.com) is in located in Fort Collins, Colorado!


Got thoughts on the Environment and/or Environmental Leader, Email Paul Nastu at paul@environmentalleader.com.

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