May 5, 2007 Agency Life/Death/Limbo: One Big Happy Family!

Google Is Stalking Me, Part 4


By Matt Dickman, DigiKnow, Inc.

Okay, as stated on Monday, Tuesday and Wednesday, while I'm not a complete Google fanboy, I do respect the company and what they do. I also happen to use a lot of their products. As news rolls in about the company's recent acquisitions (most notably YouTube and Doubleclick) I've been taking readers through my week to show you just how pervasive Google is becoming.

For those just checking in, here's what's been going on:

Monday link.
Tuesday link.
Wednesday link.




2:30pm: Well after lunch, I take a break from work and veg out with an online racing game. Throughout the game are product placements and pre-rolls. Google places those too through AdScape. I wrecked and lost the game.


2:45pm: I check my RSS feeds again through Google Reader. I go through about 150 feeds and post the best to my blog roll (it's embedded on the left column of my blog).


3:00pm: I check on the stats for my blog over the past week using Google Analytics. Interesting to see where readers come from. Hello New Delhi!


3:15pm: Just in surfing the web I come across 2 or 3 major sites that run Google for searching site content. MySpace is one of those.


4:45pm: I see some display ads running on a couple of sites powered by DoubleClick's DART system. Google owns them now too. More on this development in a future post.


5:30pm: One last check of my Gmail and I wrap up a blog post and head home.


6:00pm: I get home, turn off the phone and sit on the couch with Copeland. Just then, the phone rings. Is that Google calling me? They certainly have my number.

Tomorrow: what it all means?


Matt Dickman is an interactive marketing strategist, speaker and technology evangelist working at DigiKnow, Inc. in Cleveland, Ohio. His blog, Techno//Marketer ( explores the convergence of marketing and technology. He can be reached at

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