Peter Storck's Personal Picks at ad:tech
These are some of the ad:tech sessions I'm especially eager to see:
State of the Industry (Tues 10:45). I like to see this kind of overview session early in a show, and the panelists are great. Drew Ianni's first-rate at bringing out the big picture, and I've been a big fan of Randall Rothenberg ever since, in the mid-90's, I read his brilliant on advertising, "Where the Suckers Moon."
Internet Economy (Tues 12:15). Start-ups, Bubbles, and Buyouts. As I'm in the middle (or rather - knock-wood - nearing the home stretch) of raising a round for a start-up, this panel is especially relevant to me. And Bill Park, for one, is especially sharp.
Creative Workshop (Tues 5:15). Design and Development for Emerging Platforms I always make sure to see a couple of creative panels. They're fun, and the best ones can give a glimpse of some truly revolutionary forms digital ads are taking. And Tim Smith sure knows how to have a conversation.
TV 3.0 (Wed 2:30). Having participated in TV 2.0 panels at a few recent ad:tech's, I'm eager to see this next iteration. Daisy Whitney's a great interviewer and she's certainly drawn some key executives to her panel. MLB.com, for instance, has been a leader from the beginning, and NBC's refusing to sit still. Should be interesting.
Evening Keynote (Wed 5:00). Old Warriors Don't Die! This is a great one. Not only do I get to see my old friend and CEO Gene DeRose, but some of the executives who dominated our Jupiter conferences back in the day. It'll be not only fascinating but plain old fun to see these uniquely qualified guys put the past, present, and future into perspective.
Ad:tech Awards (Wed 6:00). As one of the judges, I'm eager to see who wins. There were so many great entries, so much imagination and talent, seeing it showcased and celebrated will be a real treat.