April 13, 2010

Commercial Worthy: Hitchhikers Choice

Hitchhikers Choice

wacky landscape.jpg

The type of artwork used in this video , titled Hitchhikers Choice, could be used to great effect in a travel ad.

The video shows a hand drawing complex doodles with a marker on a piece of white paper. Soon, the doodles take on lives of their own, morphing into new shapes and unidentifiable creatures. Sometimes the fingers of the hand stretch the images as though they were strings, creating new shapes without the benefit (or hindrance) of the marker.

All of it is done to funky, synthesized music with a driving beat. The images flow from creatures to landscapes to airplanes and weather patterns... which put me in mind of an airline commercial.

Southwest could pull together a terrifically whimsical ad using this type of animation, with the hand drawing and shaping stylistically realized landscapes, city scapes and recognizable landmarks showing the variety of destinations a person can choose to visit when traveling.

Throughout the montage, as the shapes morph and change, a Southwest plane could fly across the top of page as a constant. It would fit beautifully with their tagline, "You are now free to move about the country."

Commercial worthy? You decide:
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Got thoughts on Commercial Worthy clips? Email me (Jennifer Nastu) at jnastu@fasttrike.com.

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