Commercial Worthy: 'It Frickin' Broke In Half'
Here's a video product review that captured my attention. The woman, a college freshman, does reviews from her dorm room. One such review (the first in this series, which is seven minutes in length) is of the Pink Motorola Razr Phone. The next is of the Motorola SLVR.
She speaks to the camera in a straight-forward manner and, while she's unpolished and is obviously not working from a script, there is something about her direct delivery that gives her words weight, particularly when she offers up a show-and-tell on why the Razr phone was a dud.
I think she'd speak loud and clear to the younger demographic that purchases phones like the SLVR, and Motorola could do worse than snagging a spokeswoman like her (after ensuring her loyalty by giving her some serious customer service for the trouble with the Razr).
Got thoughts on Commercial Worthy clips? Email me (Jennifer Nastu) at firstname.lastname@example.org.