April 13, 2010

Commercial Worthy: Geico Caveman Eats Gecko

Geico Caveman Eats Gecko


From the creative mind behind the fabulously funny "Snakes on a Plane Early Auditions" comes a spoof on Geico's popular gecko and caveman personalities.

In this clip, independent filmmaker David Coyne (also known as DCLugi) impersonates the voice of Geico's famous gecko, who is offering commiseration to the caveman: "Between you and me mate, I think it's downright disgusting the way they treat you around here...," he says, whereupon the caveman reaches for the gecko and... well, watch it to see what happens.

While it likely wouldn't be a smart move, tactically, for the insurance company's marketers to launch a major campaign to kill off what is perhaps the most prominent advertising icon today, the company could partner with the creator and snare the video for viral purposes (as Coke eventually did with the creators of the exploding Diet Coke and Mentos viral video phenomenon).

Geico could host the video on its own website, for example, and invite consumers to send in their own Geico vids, while including, of course, a "send to a friend" link so they could share Coyne's video with others.

Commercial worthy? You decide:
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Got thoughts on Commercial Worthy clips? Email me (Jennifer Nastu) at jnastu@fasttrike.com.

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