April 13, 2010

Wendy McHale, Editor & Publisher

Before launching Madison Avenue Consultants and the Mad Ave Journal, Wendy McHale was a senior consultant with Vogue Magazine, the flagship Conde Nast publication, providing insight and sales support for their print and integrated marketing sales propositions.

She brings a 15-year background in sales and management with major publishers, including Time Inc. and Conde Nast, both of which have twice employed her in senior sales positions.

Wendy has significant experience working with start-ups, most recently as Executive Beauty Director for the Conde Nast Bridal Group. In 2002, Wendy won "Salesperson of the Year" at the Conde Nast Bridal Group for her sales growth using cross-platform solutions.

Over the course of her two stints at Time Inc. Wendy was hired as Fashion Director with InStyle Magazine at the launch of that extremely successful publication. She began her career in Time's College publishing division with Student Life Magazine, in circulation.

At Conde Nast, besides the Conde Nast Bridal Group, she has worked with Mademoiselle, Glamour and Architectural Digest and Bon Appetit. Before Time Inc. and Conde Nast, Wendy had stints with Murdoch and Reed Elsevier. Besides Fashion, her collective sales background has given her category knowledge of Beauty, Travel & Hospitality and Home Furnishings.

At Reed Elsevier, Wendy helped launch "The Official Cruise Guide" as Global Advertising Director. She was 28 and at the time, the youngest person ever to hold the Global Ad Director position at the company.

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