April 13, 2010
 

Tim McHale, Managing Editor

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With a 19-year background in traditional media and 7 years in Interactive marketing to date, McHale is best known for his proactive leadership with integrated marketing. A self-described "Media Activist," as co-founder/managing partner of Madison Avenue Consultants and the MadAve Journal Publisher, he is responsible for the day to day operations of the two LLC's.

Tim has planned media and serviced over 150 B2C and B2B Brands, such as Procter and Gamble, McDonald's, Anheuser-Busch, Intel, MCI, Nike, Starbucks, British Airways, General Motors, Isuzu, American Airlines, Warner Bros., General Foods, Philip Morris, JC Penney, Exxon-Mobil and AOL among others.

McHale was co-founder and Chief Media Officer of Tribal DDB Worldwide, a separate division of DDB Worldwide (Omnicom). According to The New York Times, he was the first Interactive professional on Madison Avenue to be appointed to this title, representing the increased importance of media in the agency equation.

While at Tribal, he managed a 50+ person staff across 7 offices. He launched Tribal Connections, Tribal's global interactive CRM and strategy group. Before joining DDB, he was EVP, Director of Strategic Planning and Development at i-Traffic, a division of Agency.com (also Omnicom), also leading their business development efforts. Before forming Madison Avenue Consultants, McHale was co-founder and CEO of Underscore Marketing.

Tim began his career as an intern at Ogilvy & Mather.

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