April 13, 2010

Peter Storck, President - ThinkVine Simulations

[Former President of Jupiter Research - which he helped build into a $65 million syndicated research business - and one of the world's first experts in online advertising.]

Peter Storck manages ThinkVine's agent-based modeling simulations business.

Prior to ThinkVine he was president of Points North Group, a research firm focused on digital media strategy, which he started after having been president of Jupiter Research, the $65 million Internet strategy consultancy.

Earlier in his seven years at Jupiter, he was senior vice president of research, and before that, founder, senior analyst, and director of the firm's online advertising practice, the first of its kind in the world. Prior to Jupiter, Mr. Storck served in state and national political campaigns dating back to 1984 and as an advisor in Congress, and he taught writing at Columbia University.

Mr. Storck is a member of the advisory board of leading online ad industry conference, ad:tech. He has appeared frequently as an interactive expert at ad:tech and other industry conferences and in media such as CNN, The New York Times, The Wall Street Journal, Business Week, and Advertising Age.

He holds a Master of Fine Arts in Writing from Columbia University and a Bachelor of Science in Industrial & Labor Relations from Cornell University.

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