April 13, 2010

The Journal's Business Structure


Watershed Publishing Network

1. TMAJournal

2. MarketingVOX

3. MediaBuyerPlanner

4. Adrants (Business operation managed by Watershed)

Editorial Mission

Like dressing for dinner with friends, colleagues or clients, it's important to know what the expectations are for the evening, be it formal, casual or laid back. Our goal is to illuminate the "look and feel" of Madison Avenue culture.

Think of TMAJournal as your Mad Ave "ad-dress" guide!

It's edited for marketers, ad agencies, publishers and others interested in a unique vantage point on this vital industry. We provide a platform for subjects best understood through an expository analysis.

Also, if you're a college-age and/or recent post-college grad young adult actively interested and/or employed in communications, TMAJournal is a helpful guide to understanding the life and the thoughts, the passions on Mad Avenue.

"We're the link between Madison Avenue culture and film culture, literary culture, and music culture." - Kurt Brokaw, Culture Editor

"It's creative and thought-provoking. There’s nothing out there like it." - Wendy McHale, Publisher

Seamless Integration for Advertisers
- Advertising rotation & Ad size reformatting
- One-stop-shop network-buy trafficking convenience
- All reporting, tracking, billing etc...
- Buy one or all four
- From 2-week to 52-week advertising buys, content sponsorships, etc...

Best of breed tech
-- Movable Type
-- Bronto
-- Feed Burner
-- Pair Networks
-- Urchin
-- PHP/Ad-Server

For more information, please contact Wendy McHale

Email this

More in   Research

MACVIDEONY Creative Work

Hey Google, Save the Curbs

Next-Gen Mobile Carrier: Magee

Sarah Fay in wwwLand, Parts 1 thru 3.

Alan Chapell Goes Public on Privacy, Parts 1-3.

800 lb Gorilla Fandango Makes Noise at App Planet

Agency Rich Media Lovers Boogie as Palm Gets "Flash-y"

Churchill @ the Mobile UpFront

Google's Buzz Gets Stoned @ the WMC

Don't Go Into the Bathroom!