April 13, 2010
 

More Memories of Ron Rosenfeld from Readers

Here are two letters sent to us in response to Cheers & Tears: Ron Rosenfeld & His Agency Party Tradition, an article published late last year.

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To the editors:

Quite special words about a very warm and talented man, Ron Rosenfeld. He had so many wonderful stories about life, family and growing up in this business. And was a part of many others.

I vividly recall my first agency job, and an unforgettable meeting with the partners Ron, Len and Tom, on my first day. Three very intense and very different talents; yet they brought out the best thinking in one another and the agency as a whole. Tom served as a mentor in defining what a great account guy is all about.

RS&L was an agency full of intelligence, energy and a fresh point-of-view. The creative product was engaging and the thinking behind all the work - from a media plan to sales promotion idea to any creative topspin - dead on line.

So many crafty marketing minds came through the doors and touched the place and the work, even in my brief tenure there. From the top down Media-guru Bob Hinson; copy chief and current author Melisse Shapiro; art director Burt Blum who I would work with years later; copywriter and author Jessie Tirsh; art director and future agency leader John Follis; account folks the likes of Ogilvy's Steve Humphrey to Meryl Schell to Harvey Kipnis. The list goes on. And on.

Ron's smiles knowing that he shaped the lives of these, and many other fine folks.

Carl

Carl D. Teitelman
President
Holton Teitelman & Gury
htgadv.com

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To the editors:

My first office job was at Rosenfeld (at that time, Rosenfeld, Sirowitz, Humphrey & Strauss) while attending college at NYU in the late 80's. I never got to know Mr. Rosenfeld very well but he was definitely a sweet and generous person. Unfortunately for the agency, it was still reeling from the departure of McDonald's and Tom Lawson years before.

My fondest memory at Rosenfeld was when we won the Royal Caribbean Cruise Line account. The agency's bottled up angst turned to electric joy with the news--champagne and an impromptu party ensued. I only caught the tail-end of the festivities. As in the tribute article for Mr. Rosenfeld, the good times were back.

I really enjoyed the article, it reinforced Mr. Rosenfeld's reputation and another side of the agency that was so unknown from my experience.

To all the Rosenfeld alumns, I wish you well.

Dante Guintu
Desktop Publishing Dept
1989-1992
Accounting Bookkeeper
1987-1989

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Thank you for sharing these memories!

The Editors

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