Achtung Baby: Forbes & Bono, Together at Last!
We were elevated (to say the least) this morning when we woke up to the news that Forbes (our premier sponsor) has sold a minority stake of its company to an investor group, which includes Bono. We thought this news might interest U2!
Here's link to the news story, as reported by The New York Times: Investors, Including Bono, Buy a Piece of Forbes.
Separately, a couple of months ago, I interviewed Jim Spanfeller, president & CEO of Forbes.com, who also is the Chairman of the Board of the IAB. Though silent on the very exciting deal announced today, here is that interview for those who may have not seen it, Jim Spanfeller on Video. Both today's announcement and Jim's insights are indicative of how contemporary culture continues to have an influence on Madison Avenue.
Wendy McHale, Publisher