April 13, 2010

No Truth to "Rumor" Connecting TMAJ And Murdoch's Ideas For "His-Space"


New York, January 11 - The Madison Avenue Journal today announced that there is no truth to a rumor suggesting a connection between a highly favorable analysis they published last week on Mr. Rupert Murdoch's plans for his "MySpace" and Murdoch's announcement yesterday at a Citigroup sponsored media-investor conference.

"MySpace" Is His Space

Apparently MySpace will attempt going head to head with portals such as Yahoo and Microsoft Corp.'s MSN. Reporting on January 10th about Murdoch's announcement at the conference, yesterday The Wall Street Journal's Online Edition summarized the news, "..the goal of adding features was to expand the time that users spend on MySpace, increasing the opportunity to sell advertising. Mr. Murdoch's comments were the first public description of his plans for the Internet..."

Some intimate that Murdoch may have been inspired with this idea based on TMAJ's January 5th tongue-in-cheek article, Citizen Rupert Murdoch "Screws Up" MySpace where they suggested that Murdoch should and will increase the vitality of his new online property. They published this view to counter a The New York Times article just days earlier which hinted that if publishers like Murdoch change the nature of properties like MySpace, they will do so at their "peril".

A Key MadAve Journal Excerpt:

"The New York Times reported on 1/2/06 in their "Lesson for Murdoch: Keep Bloggers Happy" article that when Citizen Murdoch's News Corporation began their ripping out any reference to YouTube and leaving an empty white space, this signaled that he was meddling, which made users angry. They further report that "the incident underlines the peril corporations face as they buy blogs and networking sites like MySpace".

The MadAve Journal analysis opined otherwise, "That may perhaps be true for other companies whose media empire is not run by one of the shrewdest media visionaries on the planet. One hundred years ago, Her Majesty's British aristocracy used to quip that the "sun never sets on the British Empire". Well, the same can be said for Murdoch's NewsCorporation empire today.

Nothing Like The Coke Zero Hysteria

A senior player on Madison Avenue who spoke only on the condition of their anonymity remarked, "The buzz today is about The MadAve Journal. The buzz tomorrow will be about Coke Zero. Before I say anything more about Coke, I need to do my own investigation. However, getting back to the MadAve Journal's influence on News Corp, this is a classic example of rumor-mongering that often grabs online audiences with voyeuristic-like whispering and then does not let go. I for one could easily see why people would connect the dots, though it's not realistic to think News Corp could craft their plan in under a week's time. The MadAve Journal simply challenged The Times' take on the situation. It's not their fault that others see some strange connection. It's not a big deal. Talk to me about Coke tomorrow".

AdAge "Media Guy" Is Right!

Another strategist on Silicon Alley stated, "This viral fakery and super-hype we see hourly was well expressed in this week's Media Guy Gets Cranky, Let The Backlash Begin! article in AdAge. In the case of AdAge and TMAJ, let's not shoot the messengers. It's our own cynicism in contemporary culture, as evidenced by today's research about disenchantment with iPod downloads that corrupts Tin Pan Alley, Hollywood, Madison Avenue's purity".

In response to a potential TMAJ-MySpace connection, a MadAve Journal representative had this to say, "Clearly we are flattered that industry pros might believe high-level Madison Avenue power players will read something in our daily e-zine that will spark a new idea for their company. However we have no doubt that Mr. Murdoch's plans for "MySpace" were determined well before our January 5th analysis". The rep added, "That said, we do take pride in our ability to articulate insights we see down the road in the marketplace. If it turns out our hunches are correct, it's due to the fact that our editorial team has an uncanny sense for what's happening "on the street". People shouldn't take these rumors seriously. We certainly don't. We'll see about Coke and hope for them there's a simple explanation. We're big fans.

No further information is available relating to this situation at this time. All questions or comments connected to this release should be directed to editor@madisonavenuejournal.com

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