April 13, 2010

Sarah Fay, President, Isobar Communications

In her role as President of Isobar U.S., Sarah manages the growth and integration strategy for the digital and one-to-one agency services that fall within Isobar U.S. Today, these services include Carat Fusion, Freestyle, Molecular, and iProspect.

In 2000, Sarah Fay envisioned, launched, and grew Carat Interactive (now Carat Fusion), the U.S. digital hub for Carat Americas. After the launch of Carat Interactive, Sarah converted what began as an interactive media shop to a full service digital marketing agency. As part of this endeavor, Sarah led the charge to acquire and integrate five specialist digital marketing firms—Vizium, Lot 21, Freestyle, iProspect, Molecular, and ammo marketing.

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