April 13, 2010
 

David Lubars, Chairman and Chief Creative Officer, BBDO North America

As David sees it, his job is to oversee BBDO's transformation into a 21st century version of a kick-ass 60's New York agency. In other words, the company must maintain its brilliance in traditional mediums but also create extraordinary things for clients in mediums yet to be defined. And it must be the dominant creative force in the city.

Since rejoining BBDO in September 2004, the agency has made considerable progress toward this goal. Last year, the agency was named Agency of the Year by all of the leading trade publications (Ad Age, Adweek and Campaign). This was based on BBDO's record-setting new business performance. New accounts included eBay, E*TRADE FINANCIAL, Levitra, Lowe's, Mitsubishi and Motorola, among others. And it launched big ideas for clients such as GE, Aquafina and Sierra Mist - ideas that transcend traditional forms. In addition, BBDO was also confirmed as a Procter & Gamble roster agency following the company's purchase of Gillette.

David began his career in 1981 and has since won every major creative award in the world several times over, including Grand Prix Cannes, Grand Clio, Grand Andy, Best of Show One Show, Best of Show Radio Mercury, Gold Effie, British D&AD, Communications Arts and the Emmy three times for Best TV Commercial in America. His work has been written about in The New York Times, The Wall Street Journal, USA Today and TIME magazine, and has appeared on the cover of Archive magazine twice.

He has been named Creative Director of the Year in the trade publication Adweek; his BMW Films was made part of MoMA's permanent collection in New York City and it won the first-ever awarded Titanium Lion at Cannes; and he was recently the subject of feature stories in New York magazine, Creativity and Fast Company.

Before joining BBDO, David was President of Fallon Worldwide and Executive Creative Director of Fallon North America where he oversaw famous work for Citibank, EDS, PBS, Lee Jeans, Starbucks, BMW, Sports Illustrated, Timberland and United Airlines, among others.

David currently resides in New York City with his wife, Cindy, and two sons, Michael and Alex.

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