April 13, 2010

"Mad" Avenue Films: "Good Neighbor Sam"


By Kurt Brokaw, Culture Editor

1964: A lot of Jack Lemmon's distinguished screen career went into playing unhappy, disillusioned business types - the drunken public relations exec in "Days of Wine and Roses," the fast-track climber in "The Apartment," the desperate real estate salesman in "Glengarry Glen Ross." Here he's a kinder, gentler Jack the ad exec, and like Rock in "Love Come Back" he does an identity switch.

Jack poses as the husband of his next-door neighbor, Romy Schneider, so she can inherit a fortune. Nice work if you can get it, eh? Then his biggest client gets pulled into the same scam, and things, as they say, develop.

This is fluff, to be sure, and Madison Avenue is more peripheral, a shadow backdrop.

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