Only "Steal" From The Best
Ad Buzz continuously provides a truly outstanding MadAve media resource, whether you're a beginner, intermediate or expert "Guru". The word "Guru" is too often used as a term for aged folks who've spent more time with a calculator or excel spreadsheet than with their family, so by definition, if a Media Guru was so smart, how come they are a Media Guru?
Expressed (oddly) another way, what is the sound of one media impression?
But seriously, there are at least 5 different ways of defining Guru: which are not media related. AdBuzz actually deserves the title, if one assumes that a Media Guru has so much media knowledge that they are worthy of MadAve respect. Then so be it.
The term steal is used not because of its definition, but rather because AdBuzz does such a great job providing most everything media departments do (ignoring real life and real time media planning of course), that its being made available free to "the street" or to the classroom is so astounding that one might feel the need to download it quick, before its authors realize they have a virtual hole in their pocket.