July 4, 2008 Selected by the MAD MEN TV series as the best ad trade site in advertising! RSS   ·  

Commercial Worthy: Washington's Belly Laugh

baby-1.jpg

(Please click on the photo to view the video.)

By Ryan Barrett, with Wendy McHale

Some political marketing researchers swear that they can tell who the next commander in chief will be based on how people answer the question, "Which of the two candidates would you prefer to have dinner with?"

Given the continued fascination with George Washington one can't help but wonder what the heck he and Martha were like to hang out with. We expect dinner would be formal, but how about the Mount Vernon neighborhood backyard barbecue?

We'll never really know, but today we did learn that on Independence Day in 1778, in New Brunswick, N.J., General George Washington gave his army a double allowance of rum and issued an artillery salute.

According to historian James Heintze, author of factoid-packed book, ''The Fourth of July Encyclopedia," it was reported in today's NYTimes that while Mr. George was not a party animal, that didn't mean he didn't know how to have a good time.

wash-2.png

(Click on quote to view NYTimes article.)

Considering how most people plan to spend this weekend, it makes one wonder if his example didn't have an even greater influence on the nation's character than we thought!

What else haven't the 25,000+ books on the father of our country reported? Given this new piece of information, there's no reason to believe that this UGC doesn't do as good a job at reporting what Washington may have been like as a mere lad as any historian!

Think about it. Put yourself in young George's shoes here. Notwithstanding all the problems we have in this country, if George knew then what you know now about all that's good with the United States, couldn't you imagine him being this giggly?

From the mouths of babes! Oh yeah!!

By Contributing Editor, Ryan Barrett

There are only a few things in life that are universally understood to brighten one's day. The glimpse of an amazing rainbow. The feeling of that first warm summer's eve. The sight of puppies doing, well, anything. And, of course, the sound of a baby's belly laugh.

When I watch this clip. I feel an inexplicable lightness tiptoe its way inside my stomach and spin itself into my own laughter. It captures the essence of whole-hearted happiness - a feeling that, all too often, we lose a grip on as we get older.

But I think this clip, as a TV spot, could bring out this "inexplicable lightness" in potential customers. I picture this baby's laugh selling a product or experience that promotes the feeling of youth. You know - an anti-aging beauty product, baby-powder-scented bubble bath... a silly county-fair amusement park ☺ You get the idea.

Commercial worthy? You decide:
Vote
-or-
See Survey Results

Got thoughts on Commercial Worthy clips? Email me (Ryan Barrett) at ryanhdb@gmail.com.

wash-1.jpg



See larger image

Share your own customer images

Publisher: learn how customers can search inside this book.
Are You an Author or Publisher?
Find out how to publish your own Kindle Books

(Click on the photo for The Fourth of July Encyclopedia Review.)

DPAC* Presents: MAD MEN's Little Helper, Part One.

Commercial Worthy - Anyone for Scrabble?

Are You Trying to Make Me Laugh?

Shea's Photo Album: A Guide for Reason in an Unreasonable Age

Advertising 2.0's Hip-Rap Hopped

Commercial Worthy - Straightaway!

Budget's "Underfunded" UGC: Viral or not?

"Super Budget Vacation -- The Video with a Heart"

Former Rocker Turned Real Estate Agent Turns Video Kerouac'er

Off-Off-Broadway Goes 3-D!

MARKETING JOBS
  News Feeds  

Media Buyer Planner

Advertisement: Gen Y / Youth: Here's a fresh and innovative approach to engage your audience

WSJ.com Reaches Audience High, Site Traffic Nearly Doubles for June

Direct Partners: Email Top DR Tool for Big Biz

Latest Cuts at L.A. Times Slim Ed. Staff by 17%

Philly Papers to Combine Functions for Efficiency, Cost Savings

Game-Day Pudding Works Well at Shea; Some Fans Grumble

Rush Limbaugh Renews Contract w/Premiere and CC Radio

Offline WOM More Prevalent, Positive and Credible than Online Buzz

Spam Still a Problem; ?Finance? Tops Spammers? Favorite Topics

OAAA Chooses Children?s Miracle Network as Public Service Partner

Newspaper Shares Shed $23B in Six Months

U.K. 2008 Ad Spend Growth Revised Downward to 4%

USA Tops Cable Nets for 8th Consecutive Quarter

Scripps Begins Trading Separately from Scripps Network Interactive

Microsoft Acquires Contextual Search Engine Powerset

Corporate Reputation in Decline, but Top Companies Buck Trend

?Tampa Trib? Staff Shrinks by 50

Triton Snaps up Radio Companion

JWT Airs Ad in ?Mad Men? DVD

Ad Spend Forecast: As West Slows Down, Developing Markets to Propel Growth

K-C Sweeps Gets Jump on Back-to-School

Veronis Purchases Brand Connections

Metrics, Accountability Still Mostly a Pipe Dream: ANA

CBS Completes CNET Purchase, Broadens CBS Interactive Biz Unit

Consumers Who Search for Products Online Share Findings via WOM

Producers Dig in Their Heels, Make Final Offer to SAG

Senators Propose Tougher Merger Conditions for Sirius-XM

Google Uses Previous Searches to Serve Ads on Current Ones

?Wired? Comes to Italy, U.K. in ?09

Multichannel Consumers Not Necessarily Most Loyal or Profitable

Yum Brands, Johnson Shift Dollars to Cable